Concept Designnbmedia2021-12-13T10:26:31+00:00

02 Concept Design The order and rationality of brand design — just like living beings — have certain traits.

Finding the path in the darkness. Brand Creators. The challenge of endearing design in an over-stimulated and visually fatigued world is the simple delivery of a visually creative language that is straight-forward, functional and easy to understand, while remaining pure to the intent that lays behind it – to create engagement and inspire confidence. We weave this approach into every tangible aspect of a brand’s strategy, from the tactile qualities to the visual. New products, services or concepts must be distinguishable from all others, but give consistency, truth and character to the brand – to have a distinctive identity in the market. SCROLL THROUGH OUR PORTFOLIO Kûlture Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development
“A community of health conscious people that give a damn…”

Kafe: Coffee; food; take-home meals.
Kommunity: Online and on-site events.
Klass: Online and in-store; multiple disciplines/activities.
Kocktail: Elixir bar, take-home range; wholesale retail.
Kurated: Bespoke training programmes; blood/DNA profiling.
Kloth: Apparel; workout wear; accessories & equipment. Temple Brand Identity
Product Design
Brand Audit
Corporate Design Maximising success in a new wine landscape post COVID means that a retailer’s approach to buying, stocking and retailing must evolve. Temple Wine Merchants is a multi-faceted strategic approach to converge bricks-and-mortar retail – ‘Temple’, with dynamic E-commerce sales – ‘Temple Wine Merchants’. Yoko Yono Brand Identity
Product Design
Brand Audit
Corporate Design A transition from across the Indian Ocean to the Japanese Sea: Cape Town’s Outrage of Modesty morphs into Tokyo’s Yoko Yono. A shrine dedicated to the ‘art of cocktail’, a constrained ceremony celebrating flavour and ingredients over hype and theatrics. An original take on the traditional cocktail bar, challenging imbibers to drink outside of their comfort zones and in-turn create a capsule of bespoke concoctions. United Design Standards Brand Identity
Product Design
Brand Audit
Corporate Design Delivering rationale and logic to the process of design thinking, United Design Standards (UD-S) are a network of pragmatic, systems-driven specialists focussed on leading brands in the development of a universal and comprehensive framework within which they can grow and evolve.

The challenge of endearing design in an over-stimulated and visually fatigued world is the simple execution of a visually creative language that is straight-forward, functional and easy to understand, whilst remaining pure to the intent that lays behind it – to create engagement and inspire confidence.

Our teams and partners weave this approach into every tangible aspect of a brands strategy, from the tactile qualities to the visual. Any new product, service, or concept must be distinguishable from all others but give consistency, truth and character to the brand – a distinctive identity in the market, and in the minds of the consumers. Nature’s Choice, Cape Town Brand Identity
Product Design
Brand Audit
Corporate Design The bounty of the earth is not some lofty ideology or fabled mystical force. It is the purity of the natural world that surrounds us and has been given to us. It is the basic building blocks of health; the realisation that everything we need is all around us and part of the pattern of life. Nature’s Choice is Africa’s foremost producer of health foods and wholefoods. Rule of 3rds was pivotal in the brand’s recent evolution which included a 360-degree repositioning from brand architecture to corporate identity, packaging for over 300 items and communications strategy. Peralta Beach Brand Identity
Product Design
Brand Audit
Corporate Design Peralta Beach represents a sea change, a unique new place, a new beginning, the proverbial dream of the exotic sunset idyll, and yet, it is wonderfully familiar, a physical and emotional space which reflects all my life values and principles, and one that allows me to co-exist in a meaningful community, balancing the old and the new, respecting the past and looking ahead to the future. It is a place we can proudly call home. Elysian Brand Identity
Product Design
Brand Audit
Corporate Design Dwelling Place of the Blessed

Elysian Group will own and operate a portfolio of unique, ultra-luxury lodges in Southern and Eastern Africa, providing immersive tourism experiences in unique biomes whilst delivering social, cultural and conservation impact solutions through its application of capital. concept design strategy architecture communication about contact

02 Concept Design The order and rationality of brand design — just like living beings — have certain traits.

Finding the path in the darkness. Brand Creators. The challenge of endearing design in an over-stimulated and visually fatigued world is the simple delivery of a visually creative language that is straight-forward, functional and easy to understand, while remaining pure to the intent that lays behind it – to create engagement and inspire confidence. We weave this approach into every tangible aspect of a brand’s strategy, from the tactile qualities to the visual. New products, services or concepts must be distinguishable from all others, but give consistency, truth and character to the brand – to have a distinctive identity in the market. swipe left or right to view portfolio Kûlture Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development
“A community of health conscious people that give a damn…”

Kafe: Coffee; food; take-home meals.
Kommunity: Online and on-site events.
Klass: Online and in-store; multiple disciplines/activities.
Kocktail: Elixir bar, take-home range; wholesale retail.
Kurated: Bespoke training programmes; blood/DNA profiling.
Kloth: Apparel; workout wear; accessories & equipment. Temple Brand Identity • Product Design
Brand Audit • Corporate Design Maximising success in a new wine landscape post COVID means that a retailer’s approach to buying, stocking and retailing must evolve. Temple Wine Merchants is a multi-faceted strategic approach to converge bricks-and-mortar retail – ‘Temple’, with dynamic E-commerce sales – ‘Temple Wine Merchants’. Yoko Yono Brand Identity • Product Design
Brand Audit • Corporate Design A transition from across the Indian Ocean to the Japanese Sea: Cape Town’s Outrage of Modesty morphs into Tokyo’s Yoko Yono. A shrine dedicated to the ‘art of cocktail’, a constrained ceremony celebrating flavour and ingredients over hype and theatrics. An original take on the traditional cocktail bar, challenging imbibers to drink outside of their comfort zones and in-turn create a capsule of bespoke concoctions. United Design Standards Brand Identity • Product Design
Brand Audit • Corporate Design Delivering rationale and logic to the process of design thinking, United Design Standards (UD-S) are a network of pragmatic, systems-driven specialists focussed on leading brands in the development of a universal and comprehensive framework within which they can grow and evolve.

The challenge of endearing design in an over-stimulated and visually fatigued world is the simple execution of a visually creative language that is straight-forward, functional and easy to understand, whilst remaining pure to the intent that lays behind it – to create engagement and inspire confidence.

Our teams and partners weave this approach into every tangible aspect of a brands strategy, from the tactile qualities to the visual. Any new product, service, or concept must be distinguishable from all others but give consistency, truth and character to the brand – a distinctive identity in the market, and in the minds of the consumers. Nature’s Choice Brand Identity • Product Design
Brand Audit • Corporate Design The bounty of the earth is not some lofty ideology or fabled mystical force. It is the purity of the natural world that surrounds us and has been given to us. It is the basic building blocks of health; the realisation that everything we need is all around us and part of the pattern of life. Nature’s Choice is Africa’s foremost producer of health foods and wholefoods. Rule of 3rds was pivotal in the brand’s recent evolution which included a 360-degree repositioning from brand architecture to corporate identity, packaging for over 300 items and communications strategy. Peralta Beach Brand Identity • Product Design
Brand Audit • Corporate Design Peralta Beach represents a sea change, a unique new place, a new beginning, the proverbial dream of the exotic sunset idyll, and yet, it is wonderfully familiar, a physical and emotional space which reflects all my life values and principles, and one that allows me to co-exist in a meaningful community, balancing the old and the new, respecting the past and looking ahead to the future. It is a place we can proudly call home. Elysian Brand Identity • Product Design
Brand Audit • Corporate Design Dwelling Place of the Blessed

Elysian Group will own and operate a portfolio of unique, ultra-luxury lodges in Southern and Eastern Africa, providing immersive tourism experiences in unique biomes whilst delivering social, cultural and conservation impact solutions through its application of capital. STRATEGY ABOUT CONCEPT DESIGN ARCHITECTURE COMMUNICATION CONTACT click images to view full gallery