Communicationstenburo-admin2021-12-13T10:29:03+00:00

04 COMMUN
ICATION ARROWS Relevancy and influence by language resonates above all else.

A brand narrative is a marketable commodity. Voice Curators. Visual and audible content is part of everyday life — hard to avoid — but keeps us informed, answers our questions and guides our decisions. As long as this content tells an engaging story, it can embody the value perceptions of the brand into the mindset and fundamental decision making of a consumer. A brand must listen, respond, provide conversation, and inject trust, the greatest asset of all. Trust only arises when the consumer has a consistent, credible brand perception, punctuated with vision and purpose that truly connects with the consumers wants, needs, and vision of themselves. contact communication architecture concept design strategy

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04 COMMUNICATION ARROWS Relevancy and influence by language resonates above all else.

A brand narrative is a marketable commodity. Voice Curators. Visual and audible content is part of everyday life — hard to avoid — but keeps us informed, answers our questions and guides our decisions. As long as this content tells an engaging story, it can embody the value perceptions of the brand into the mindset and fundamental decision making of a consumer. A brand must listen, respond, provide conversation, and inject trust, the greatest asset of all. Trust only arises when the consumer has a consistent, credible brand perception, punctuated with vision and purpose that truly connects with the consumers wants, needs, and vision of themselves. The House of Machines, Global Website • Content Strategy
Digital & SEO • Content Production The House of Machines team rev their motorcycle engines in Cape Town (South Africa), Los Angeles (USA), Niseko popup (Japan) and Beijing, Shanghai and Chengdu (China) – sporting a barrel-aged cocktail programme (House Old Fashioned and House Negroni the flagships), live music, craft beer, bold coffee, authentic food and solid apparel. It’s their home, but everyone’s invited – bringing together man, woman and machine. BMW Motorrad SA Website • Content Strategy
Digital & SEO • Content Production Building awe-inspiring, dynamic motorcycles for every purpose since 1923 and making Life A Ride for the South African motorcycling market – the dominant nation in the International GS Trophy, having won three consecutive titles between 2016-2020. Savvy with environmental responsibility, sound with safety and experiential events such as The Lightning Bolt and Head For The Hills. Ancestrale Website • Content Strategy
Digital & SEO • Content Production “We need a visual and verbal overhaul of our artisan wine bar in Copenhagen.”

After googling ‘cheers’ in Danish, Arrows presented a website and comms strategy complementing Ancestrale’s simple principles of a natural, organic and sustainable menu with their business pillars of wine, food and music.

Old School, but New Scandi-Cool. Skål! Acclaim Real Estate Website • Content Strategy
Digital & SEO • Content Production With an absolute premium placed on client care, Acclaim Real Estate specializes in aspirational lifestyle real estate in Summerlin and the greater Las Vegas area, comprising residential and commercial as well as golf course communities. Their service-focused team is ready to provide solutions for any real estate requirement. Arrows performed a logo and branding redesign, revamped Acclaim’s website (content and listings) and implemented strategic copywriting and social media content plans. BMW Motorrad
Lifestyle Events Website • Content Strategy
Digital & SEO • Content Production The Golden Bolt
The custom motorcycle showcase that disrupted the competitive bike-building competition circuit in America. Inviting the best, yet allowing the amateur wrench monkey to enter – featuring a gruelling 25-mile Los Angeles ‘rideability’ challenge, expert judging panel and winner-takes-all $30k prize – setting the new standard for custom building culture. Presented by BMW Motorrad, hosted by the The House of Machines.

The Lightning Bolt
Africa’s highest, winner-takes-all, custom motorcycle showcase. The regional extension of The Golden Bolt, the continent’s best builders gathered in Cape Town, South Africa, to present their innovative machines. The winner was not decided on aesthetics alone; with judging criteria for ride-ability, paint, welding/fabrication, originality and upholstery and a 25km rideability challenge. Live music, food stalls and a BMW Motorrad Heritage walk made for a full day of festivities. Plan B Website • Content Strategy
Digital & SEO • Content Production The traditional saké industry is in decline, with overall sales falling for the past 3 decades. Why? The competition from beer, wine and whiskey brands running rampant and in Japan, the younger generation commonly refers to sake as “your father or grandfather’s drink”, and old producers have lost touch with modern consumers.

Time for a Plan B.

With snippets and slices of life on Tokyo streets after dark, the fascination with Japanese sub-culture. Plan B will set about expressing the dark and secretive, as well as the bright and bold, drawing on the multitude of sub-cultures that fuel Japanese nightlife – outrageous and daring, these tribes thrive in a parallel universe, often doing a better job of ‘living the lifestyle’ than the original protagonist that inspired them. LNLA Journal Website • Content Strategy
Digital & SEO • Content Production In a cluttered world of mass information, hurtling at us from every direction, one has to filter out the noise and consume content that piques our interest and maintains curiosity. The LNLA Journal provides short, sharp global informative and entertaining content that engages with readers, rather than bombarding them with superfluous contributions. Seven themes of content are created, designed to be shared, intended to open a world of possibilities.

Profile: This Much I know — Interviews with generational and innovative influencers.
Travel: How To Live (and why); Where To Go (and how); What to Eat & Drink (and where).
Culture: Beautiful mistakes in modern culture with a significant and successful conclusion.
Urban: The insider guide from a local on culinary delights across the globe.
Playlists: Hosted on Spotify — 80s, 90s, Cover Versions, One Hit Wonders (hold the cheese).
Collabs: Behind-the-scenes on how ranges happen and why.
Fashion: Apparel and Accessories for the modern mover & shaker. Outrage of Modesty Framing • Context Strategy
Digital & SEO • Content Production Responding to a growing trend in the contemporary luxury food and beverage market, providing an outlet for creativity — from menu conception to social media execution — OoM was conceived as the opportunity for an ever-discerning clientele to experience new levels of multi-sensorial journeys which focuses on every aspect of the cocktail drinking experience. CTCFC Launch Strategy Framing • Context Strategy
Digital & SEO • Content Production Delving into the sports sector with the most played and watched recreational activity across the globe — Arrows developed a communications strategy for Cape Town City Football Club as a new disruptive force arriving on the South African soccer scene. Comprising research articles, defining the brand personality with guidelines and creating a corporate identity for the people’s team. Brand Bibles Framing • Context Strategy
Digital & SEO • Content Production In the age of an ever-increasing deluge of digital data — an old-school printed and bound keepsake for the newly created or reinvented brand. A comprehensive guide with quick reference to including, but not limited to: Brand DNA, Identity, Research Articles, Product(s), Creative Elements, 3D Space Renders and Standards Manual. contact communication architecture concept design strategy

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