Strategy 01 strategy Consumers aren’t just motivated by logic and information, they’re equally motivated by emotions, ideas and primal needs.

CDWK+PTNRS. Business Strategists. The repeatable success of any brand is not just the physical properties that exist, but the emotional connections between a brand and its consumers. CDWK+ strengths lay in the shared attributes of its people and collaborative agents, those with an aptitude and capability for executing global retail experiences that blend equal amounts logic and sensibility, with intrigue and wonder, experiences that simply say everything by saying nothing. It’s a seamless set of priorities – from the texture of a business card, the tone of a communication strategy, to the feel of an interior — all ultimately reflected in a profitable and thought out balance sheet. SCROLL THROUGH OUR PORTFOLIO Natroceutics natroceutics Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development Natroceutics produces and delivers the world’s best nature-based therapeutics, making them available to you and your family to improve your experience of life.

This is achieved through extensive relationships and collaborations with leading scientists and researchers across the globe.

Success is measured on the uncompromising ability to support your family’s pursuit for health and self-betterment with a basic credo of delivering the very best the world has to offer. For you, for society and the environment. Kulture Kûlture Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development “A community of health conscious people that give a damn…”

Kafe: Coffee; food; take-home meals.
Kommunity: Online and on-site events.
Klass: Online and in-store; multiple disciplines/activities.
Kocktail: Elixir bar, take-home range; wholesale retail.
Kurated: Bespoke training programmes; blood/DNA profiling.
Kloth: Apparel; workout wear; accessories & equipment. Tokyo Crows Tokyo Crows,
Tokyo Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development The synergic example of strategic business strategy and the development of brand structure. Tokyo Crows is a CDWK+ conceived and instituted global project. Born in Tokyo, all Japanese. A small-space shrine to the essentials of Japanese after-work life – beer, saké, whisky, yakitori + kushiyaki, work colleagues and friends. Tokyo Crows (‘Crows’) promises to transform a stressful day of work or just life in general to a position that truly matters – a little less stress, a little more fun. The choices are simple, the quality undeniable, Crows is Tokyo life, just upgraded. Start by sharing little skewers of goodness, washed down by craft Japanese beer, “only sold in Japan” saké and whisky, or new takes on Japanese cocktails, it’s your choice whether it’s an hour or the whole night. THoM Global The House of Machines Los Angeles / Niseko / Cape Town / Shanghai / Beijing / Chengdu Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development CDWK+ conceived and developed brand test-case — The House of Machines (THoM) — through a series of methodical steps, validating global trends to ensure a unique and authentic brand, with operational integrity created. Designed and tested as the quintessential home base for those with a passion for riding and the life that surrounds it, THoM has a simple and bold credo – to create the environment where man, woman and machine co-exist. A single-minded, accessible environment that fosters this symbiotic relationship that has been woven into our DNA ever since our forefathers first strapped an engine to a two-wheeled frame – freedom. Each iconic city location is the fine purveyor of the elements associated to the rider’s lifestyle, a destination point of multiple brands in a seamless integrated location. These ‘Icon’ stores showcase a lifestyle born and lived through a passion for detail, combining equal parts, bike rider, specialty coffee drinker, cocktail connoisseur, craft beer lover, music fan, foodie, apparel designer and an endless list of other lifetime pursuits. LNLA Limits No LONGER APPLY (LNLA) Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development Through a well developed and trusted relationship, CDWK+ was the integral strategic partner for creating a global lifestyle portal for BMW Motorrad. The portal is designed to be a bridge between rider-inspired content to fashion and global travel, all with a clear designed response to connect the lifestyle attributes of the modern consumer with those of BMW Motorrad. LNLA is the essential information portal about the world we live in, sourced by people that have a wanderlust to roam and explore, designed to equip each of us with the knowledge and necessities to live a life without boundaries or restrictions. Featuring Profiles, Travel (Essentials & Favourites), Culture, Urban Locale, Playlists and Fashion.

The result is an uncomplicated and simplified communications platform that every person needs as the foundation to glimpse trends and opportunities, all inspired and desired by the the modern biker. CDWK+ continues to advise on global partnerships beyond the initial establishment of the brand. Plan B Plan B Cognitive Business Case
Financial Engineering
Global Brand Positioning
Retail Development The traditional saké industry is in decline, with overall sales falling for the past 3 decades. Why? The competition from beer, wine and whiskey brands running rampant and in Japan, the younger generation commonly refers to sake as “your father or grandfather’s drink”, and old producers have lost touch with modern consumers.

Time for a Plan B.

With snippets and slices of life on Tokyo streets after dark, the fascination with Japanese sub-culture. Plan B will set about expressing the dark and secretive, as well as the bright and bold, drawing on the multitude of sub-cultures that fuel Japanese nightlife – outrageous and daring, these tribes thrive in a parallel universe, often doing a better job of ‘living the lifestyle’ than the original protagonist that inspired them. The Sneaky Sausage The Sneaky Sausage Brand Identity
Product Design
Brand Audit
Corporate Design Born out of a passion for quality ingredients and no-mess, no-fuss service, encouraging friends to gather in large groups, raise a glass and celebrate the art of the grill, The Sneaky Sausage (Sneaky) takes its cues from the plethora of communal beerhalls from Berlin to Brooklyn. Cheeky, playful and full of great times, ‘The Sneaky’ is rooted in quality ingredients, great music and a community integration that harks back to ‘old world’ values of European street food. Toca Madera, LA Toca Madera, LA Hospitality Consultation
Growth Strategy
Management Team Development As nightlife group EDL Management approached their target opening date for their first full service restaurant and lounge, Toca Madera, they reached out for some leadership and operational experience for the ambitious West Hollywood hideaway. The elevated Mexican eatery and cocktail bar aimed to bring much more than tacos and tequila to West 3rd St, and needed an eleventh*hour assist in ensuring their FOH squad brought a level of hospitality to match the dark, sexy vibe and high*energy pulse of one of LA’s first “clubstaurants”. We stepped in and recruited, trained, developed and managed a world class team of service talent who earned rave reviews from the droves of regular Hollywood elite that put Toca Madera on the national map. Our one year stint helped established EDL as a national player, and spurred the launch of their white*hot fresh*casual spinoff, Tocaya Organica. Billy Reid, Global Billy Reid, Global Brand Development
Store Development
National and International Growth
Business Modeling Modern designer men’s clothing and women’s clothing, shoes and accessories for men and women from Billy Reid. Classic American style with a modern twist. concept design strategy architecture communication about contact

Strategy 01 strategy Consumers aren’t just motivated by logic and information, they’re equally motivated by emotions, ideas and primal needs.

CDWK+PTNRS. Business Strategists. The repeatable success of any brand is not just the physical properties that exist, but the emotional connections between a brand and its consumers. CDWK+ strengths lay in the shared attributes of its people and collaborative agents, those with an aptitude and capability for executing global retail experiences that blend equal amounts logic and sensibility, with intrigue and wonder, experiences that simply say everything by saying nothing. It’s a seamless set of priorities – from the texture of a business card, the tone of a communication strategy, to the feel of an interior — all ultimately reflected in a profitable and thought out balance sheet. swipe left or right to view portfolio swipe left or right to view portfolio Natroceutics natroceutics Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development Natroceutics produces and delivers the world’s best nature-based therapeutics, making them available to you and your family to improve your experience of life.

This is achieved through extensive relationships and collaborations with leading scientists and researchers across the globe.

Success is measured on the uncompromising ability to support your family’s pursuit for health and self-betterment with a basic credo of delivering the very best the world has to offer. For you, for society and the environment. Kulture Kûlture Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development “A community of health conscious people that give a damn…”

Kafe: Coffee; food; take-home meals.
Kommunity: Online and on-site events.
Klass: Online and in-store; multiple disciplines/activities.
Kocktail: Elixir bar, take-home range; wholesale retail.
Kurated: Bespoke training programmes; blood/DNA profiling.
Kloth: Apparel; workout wear; accessories & equipment. Tokyo Crows Tokyo Crows,
Tokyo Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development The synergic example of strategic business strategy and the development of brand structure. Tokyo Crows is a CDWK+ conceived and instituted global project. Born in Tokyo, all Japanese. A small-space shrine to the essentials of Japanese after-work life – beer, saké, whisky, yakitori + kushiyaki, work colleagues and friends. Tokyo Crows (‘Crows’) promises to transform a stressful day of work or just life in general to a position that truly matters – a little less stress, a little more fun. The choices are simple, the quality undeniable, Crows is Tokyo life, just upgraded. Start by sharing little skewers of goodness, washed down by craft Japanese beer, “only sold in Japan” saké and whisky, or new takes on Japanese cocktails, it’s your choice whether it’s an hour or the whole night. THoM Global The House of Machines, Int. Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development CDWK+ conceived and developed brand test-case — The House of Machines (THoM) — through a series of methodical steps, validating global trends to ensure a unique and authentic brand, with operational integrity created. Designed and tested as the quintessential home base for those with a passion for riding and the life that surrounds it, THoM has a simple and bold credo – to create the environment where man, woman and machine co-exist. A single-minded, accessible environment that fosters this symbiotic relationship that has been woven into our DNA ever since our forefathers first strapped an engine to a two-wheeled frame – freedom. Each iconic city location is the fine purveyor of the elements associated to the rider’s lifestyle, a destination point of multiple brands in a seamless integrated location. These ‘Icon’ stores showcase a lifestyle born and lived through a passion for detail, combining equal parts, bike rider, specialty coffee drinker, cocktail connoisseur, craft beer lover, music fan, foodie, apparel designer and an endless list of other lifetime pursuits. LNLA Limits No LONGER APPLY (LNLA) Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development Through a well developed and trusted relationship, CDWK+ was the integral strategic partner for creating a global lifestyle portal for BMW Motorrad. The portal is designed to be a bridge between rider-inspired content to fashion and global travel, all with a clear designed response to connect the lifestyle attributes of the modern consumer with those of BMW Motorrad. LNLA is the essential information portal about the world we live in, sourced by people that have a wanderlust to roam and explore, designed to equip each of us with the knowledge and necessities to live a life without boundaries or restrictions. Featuring Profiles, Travel (Essentials & Favourites), Culture, Urban Locale, Playlists and Fashion.

The result is an uncomplicated and simplified communications platform that every person needs as the foundation to glimpse trends and opportunities, all inspired and desired by the the modern biker. CDWK+ continues to advise on global partnerships beyond the initial establishment of the brand. Plan B Plan B Cognitive Business Case • Financial Engineering
Global Brand Positioning • Retail Development The traditional saké industry is in decline, with overall sales falling for the past 3 decades. Why? The competition from beer, wine and whiskey brands running rampant and in Japan, the younger generation commonly refers to sake as “your father or grandfather’s drink”, and old producers have lost touch with modern consumers.

Time for a Plan B.

With snippets and slices of life on Tokyo streets after dark, the fascination with Japanese sub-culture. Plan B will set about expressing the dark and secretive, as well as the bright and bold, drawing on the multitude of sub-cultures that fuel Japanese nightlife – outrageous and daring, these tribes thrive in a parallel universe, often doing a better job of ‘living the lifestyle’ than the original protagonist that inspired them. The Sneaky Sausage The Sneaky Sausage Brand Identity • Product Design
Brand Audit • Corporate Design Born out of a passion for quality ingredients and no-mess, no-fuss service, encouraging friends to gather in large groups, raise a glass and celebrate the art of the grill, The Sneaky Sausage (Sneaky) takes its cues from the plethora of communal beerhalls from Berlin to Brooklyn. Cheeky, playful and full of great times, ‘The Sneaky’ is rooted in quality ingredients, great music and a community integration that harks back to ‘old world’ values of European street food. Toca Madera, LA Toca Madera, LA Hospitality Consultation • Growth Strategy
Management Team Development As nightlife group EDL Management approached their target opening date for their first full service restaurant and lounge, Toca Madera, they reached out for some leadership and operational experience for the ambitious West Hollywood hideaway. The elevated Mexican eatery and cocktail bar aimed to bring much more than tacos and tequila to West 3rd St, and needed an eleventh-hour assist in ensuring their FOH squad brought a level of hospitality to match the dark, sexy vibe and high-energy pulse of one of LA’s first “clubstaurants”. We stepped in and recruited, trained, developed and managed a world class team of service talent who earned rave reviews from the droves of regular Hollywood elite that put Toca Madera on the national map. Our one year stint helped established EDL as a national player, and spurred the launch of their white*hot fresh*casual spinoff, Tocaya Organica. Billy Reid, Global Billy Reid, Global Brand Development • Store Development
National and International Growth • Business Modeling Modern designer men’s clothing and women’s clothing, shoes and accessories for men and women from Billy Reid. Classic American style with a modern twist. STRATEGY ABOUT CONCEPT DESIGN ARCHITECTURE COMMUNICATION CONTACT click images to view full gallery